TaBIS Book

Why Science Fails in Markets

A Structural Diagnosis of Research Commercialization

A decision framework for understanding why breakthrough technologies often fail before they become real businesses.

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Why Science Fails in Markets book cover
The Core Argument
Most breakthroughs fail not because they are wrong, but because they never reach the systems required to make them real.

This book explains why.
What You’ll Learn

Why research does not automatically become innovation

The book moves beyond the simple idea that better science leads naturally to better markets.

Why good science can still fail commercially
How the system selection layer determines what survives
The 10 structural traps that prevent research from becoming a business
Who It’s For

Built for people who work near the boundary between science and markets

Researchers

For scientists and technical builders who want to understand why invention alone is not enough.

Founders

For entrepreneurs translating research into products, companies, workflows, and markets.

Investors

For investors evaluating deep tech, scientific claims, commercialization risk, and system fit.

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Includes exclusive TaBIS memo

“The System Selection Layer”
A companion TaBIS memo expanding the core framework behind why promising technologies fail before they reach the market.

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Buy the paperback on Amazon, or get instant access to the PDF edition with the exclusive TaBIS bonus memo.

Buy Paperback on Amazon Instant PDF + Bonus